Douglas Addison Portfolio
This portfolio highlights a range of projects in web design, brand identity, graphic/print design, and photography.
Career Highlights
Summary
I am a senior creative and digital product professional with experience leading design, branding, and digital initiatives across enterprise, agency, and startup environments. I manage the full lifecycle of digital products, from strategy and design through deployment and optimization. My expertise spans digital product management, branding, UX/UI, email marketing, website development, and cross-functional collaboration to deliver measurable business impact.
Experience
Digital Product Manager
Bloomin' Brands, Inc. · Contract
2024 - 2025
- Designed and executed HTML email campaigns in Engage+, incorporating UTM tracking, dynamic content, and audience segmentation.
- Managed restaurant websites through Yext, coordinating content updates, promotions, and landing page designs.
- Oversaw digital asset management, including deployment, documentation, and campaign archiving.
- Directed user acceptance testing (UAT) for dynamic restaurant surveys and managed platform tag governance.
- Supported CRM operations by coordinating web and email campaign deployments and providing administrative oversight.
Key Skills: Digital Product Management, Email Marketing, HTML/CSS, CRM, SEO, UTM Tracking, Yext, Sitecore, Asana, SharePoint, Excel
Director of Multimedia / Creative
Race Face Brand Development - Full Time
2016 - 2024
- Led end-to-end creative and digital product strategy for motorsports branding initiatives.
- Conceptualized and designed NFT-based digital racing cards featuring professional drivers, blending collectibles with fan engagement.
- Collaborated with developers on smart contracts and blockchain integrations to ensure cohesive product experiences.
- Provided creative leadership and mentorship to designers and developers, maintaining brand consistency across all assets.
- Designed marketing decks, driver websites, and social media assets to attract corporate sponsorships.
- Produced press releases, email campaigns, and promotional materials for NASCAR Xfinity Series drivers.
- Supported multiple drivers in securing sponsorships through strategic branding and digital innovation.
Key Skills: Product Design, Brand Development, NFTs, WordPress, Digital Strategy, Email Marketing, SEO Copywriting, Social Media, Video Production, E-Commerce, Graphic Design, Basecamp
Webmaster / Visual Communications Developer
Tampa Bay Water - Full Time
2011 - 2016
- Managed three agency websites, overseeing design, content updates, and brand consistency across digital and print media.
- Designed monthly newsletters and executive presentations translating complex engineering concepts into accessible visuals.
- Implemented and enforced agency brand identity standards across print, web, and multimedia channels.
- Built and maintained the agency website and intranet using Dreamweaver CC and DotNetNuke.
- Coordinated Mailchimp campaigns and supported live-streamed meetings using Crestron and TouchStream platforms.
Key Skills: Web Design, HTML/CSS, Email Marketing, Graphic Design, DotNetNuke, Video Editing, Live Streaming, Annual Report Design
Product Designer /Art Director
Hoyu America Co. - Full Time
2007 - 2011
- Translated brand strategy and consumer insights into market-ready hair care product designs.
- Designed product packaging, decorative labels, and enforced brand standards across product lines.
- Directed product photography and created 3D designs for retail point-of-purchase displays.
- Developed print advertising and marketing collateral to support product launches.
- Managed email marketing campaigns and e-commerce initiatives, increasing engagement and sales.
- Collaborated with HSN on promotions, online sweepstakes, and digital marketing campaigns.
Key Skills: Product Design, Branding, E-Commerce, Email Marketing, Product Photography, Web Design, Google Analytics, Graphic Design, Print
Product Designer
MD SCIENCE LAB · Contract
1999 - 2008
- Led digital marketing and brand development for consumer health and performance products.
- Launched multiple product brands from concept to market, including packaging, websites, and marketing assets.
- Built and managed a tiered affiliate marketing program to drive online sales.
- Designed and optimized corporate and e-commerce websites to improve conversions.
- Produced advertising, catalogs, and trade show materials supporting product launches.
Key Skills: Graphic Design, Product Development, Web Applications, Branding & Identity, Brand Management, E-Commerce, Affiliate Marketing
Education
Art Institute of Ft. Lauderdale, FL
Studied Advertising Design
Associate of Art & Science Degree
Marchman Vocational Center, New Port Richey, FL
Studied Commercial Art
Vocational Certificate
GPA Member of Vocational Industrial Clubs of America (VICA)
Technical Skills
Design:
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Lightroom, Acrobat)
Web:
HTML5, CSS, Bootstrap, WordPress, Dreamweaver, DotNetNuke, Sitecore, Yext
Email Marketing:
Engage+, Mailchimp, Constant Contact
Video & AV:
Adobe Premiere Pro, Crestron, TouchStream
Project Management:
Asana, Basecamp, SharePoint
AI Tools:
ChatGPT, Midjourney
Certifications & Awards
Adobe Illustrator Certification
Commercial Art Vocational Certificate — Marchman Vocational Center
MarCom Gold Award
Issued by MarCom Marketing and Communication Professionals
Tampa Bay Water received the Gold MarCom Award for “Go with the Flow,” an educational booklet on water supplies for middle-school students of the Tampa Bay region. The booklet was created for the St. Petersburg Times’ Newspaper in Education initiative to teach local students and their families about the source of our water supplies and how those supplies can be conserved and protected.
Past Projects
Tampa Bay Water - (State Agency)
Created public website and intranet for the regions drinking water supply
Hoyu America
Developed websites for multiple haircare product lines
Hillsborough Community College HCC
Designed their student registration portal
Magic Wok Management, LLC
Designed their corporate brochure and restaurant branch logo for Cajun Cafe
Disney Institute
Email campaign development
Baron Funds
Public website development
Comfort Suites Hotel
Creation of the Orlando branch website
Goldman Sachs
Assisted in the development of the company's corporate website
GunnAllen Financial
Designed and produced the private intranet website for GunnAllen representatives
Lucent Technologies
Promotional event material development and print advertising
Rockefeller Investments
Contributed to the development of their corporate website
Ford, Lincoln, Mercury
Formed new car summaries for use as a web application sales tool
PenPower
Designed and created the corporate brochure used as a power plant recruiting sales tool