Douglas Addison Portfolio
With extensive experience in creative development, direction, product design, and visual communications, Doug Addison has a proven track record of managing the full lifecycle of large-scale enterprise projects. His expertise lies in blending visual aesthetics with strategic execution to drive impactful digital experiences. Specializing in product design, company branding, digital marketing, website development, and digital product management.
See Portfolio
This portfolio highlights a range of projects in web design, brand identity, graphic/print design, and photography.
Career Highlights
Experience
Digital Product Manager
Bloomin' Brands, Inc. · Contract
Aug 2024 - Feb 2025
- Designed and executed email campaigns in Engage+, implementing UTM tracking, dynamic content blocks, audience segmentation, and visually engaging creative assets.
- Managed restaurant websites via Yext, coordinating content updates, landing page promotions, and visual layout designs.
- Managed all digital assets, including deployment, documentation and campaign archives.
- Directed user acceptance testing (UAT), dynamic restaurant surveys, and managed platform tag governance.
- Supported CRM operations by coordinating web and email campaign deployments and providing administrative oversight.
Skills: Email Management · Email Marketing · HTML Emails · UTM Parameters · Website Promotion · Web Design · Mobile Web Design Digital Product Management · Customer Relationship Management (CRM) · Search Engine Optimization (SEO) · Yext · Sitecore · Excel · Dreamweaver · SharePoint · Asana
Director of Multimedia / Creative
Race Face Brand Development - Full Time
Jul 2016 - Aug 2024
- Conceptualized and designed NFT-based digital racing cards featuring professional drivers, integrating collectible digital assets with fan engagement initiatives.
- Led digital product design strategy — from visual design to smart contract collaboration — ensuring cohesive branding and user experience across web and blockchain platforms.
- Provided creative direction and mentorship to junior designers and developers, guiding brand consistency, design standards, and a driver roadmap across all digital and physical assets.
- Created marketing decks, driver websites, and social media assets to enhance digital presence and attract corporate sponsorships.
- Ensured all creative assets were aligned with sponsor branding and corporate identity guidelines across both physical and digital products.
- Produced press releases, email campaigns, and fan engagement materials such as hero cards and car wrap designs for the NASCAR Xfinity Series.
- Contributed to multiple drivers successfully obtaining sponsorships through strategic branding, digital innovation, and promotional initiatives.
Skills: Graphic Design · Product Development · Product Management · Website Development · Email Strategy · SEO Copywriting · Brand Development Digital Media · Non-Fungible Tokens (NFTs) · WordPress · System Administration · Social Media Marketing · Video Production · AI Video Editing · Website Building · Site Development · Mobile Web Design · App Development · E-Commerce · C-Panel Web Application Development · Basecamp
Webmaster / Visual Communications Developer
Tampa Bay Water - Full Time
Apr 2011 - Aug 2016
Delivering water to more than 2.3 million people in the Tampa Bay area through the governments we serve - Hillsborough County, Pasco County, Pinellas County, New Port Richey, St. Petersburg, and Tampa.
- Managed three agency websites, overseeing web designs, graphic illustrations, content updates, and social media creation, while ensuring brand consistency across all digital and print collateral.
- Designed and distributed monthly newsletters; developed visually engaging presentations to simplify complex technical and engineering concepts for diverse audiences.
- Implemented and enforced agency brand identity standards; produced materials for print, web, audio-visual recordings, and live-streamed agency meetings.
- Built and maintained the agency’s website and intranet using Dreamweaver CC; coordinated Mailchimp campaigns; supported live streaming for meetings using AV platforms, including Crestron and TouchStream.
Skills: Email Newsletter Design · HTML Emails · Website Development · Web Design · Event Marketing · Event Photography · Cascading Style Sheets (CSS) · Graphic Design · DotNetNuke (DNN) · AV Recordings · Video Editing · Live Streaming · Annual Report Design
Product Designer /Art Director
Hoyu America Co. - Full Time
Dec 2008 - Apr 2011
- Collaborated with R&D, marketing, and manufacturing teams to translate brand strategy and consumer insights into effective, market-ready hair care product designs.
- Oversaw digital presence for haircare product lines, ensuring cohesive branding and execution across all channels.
- Designed decorative product labels and enforced brand standards to maintain consistency across packaging and marketing materials.
- Directed product photography and created 3D designs for point-of-purchase retail displays.
- Developed print advertising, collateral, and marketing assets to support sales initiatives and new product launches.
- Managed email campaigns promoting specials and product introductions, increasing customer engagement and brand visibility.
- Collaborated with HSN on promotional initiatives; designed and executed online sweepstakes marketing campaigns; developed and managed the company’s e-commerce store.
Skills: Product Development · Website Development · Email Marketing · Marketing Communications · Brand Development · E-Commerce · Product Photography · Google Analytics · Graphic Design
Product Designer
MD SCIENCE LAB · Contract
Sep 1999 - Mar 2008
- Led digital marketing initiatives for sexual performance and health products, increasing brand awareness and online engagement.
- Developed and launched product brands from concept to market, creating visual identities, packaging designs, and comprehensive marketing materials for both print and digital platforms insuring a successful product roadmap.
- Established and managed an online tiered affiliate marketing program to expand digital reach and drive online sales for sexual performance products.
- Collaborated with leadership to define brand positioning, messaging, and provided creative direction across product lines.
- Designed and updated corporate and e-commerce websites, improving user experience, functionality, and conversion rates.
- Oversaw creative production for advertisements, catalogs, and trade show collateral to support product launches and ongoing marketing campaigns.
Skills: Product Development · Web Applications · Web Development · Branding & Identity · Brand Management · E-Commerce · Affiliate Marketing
Education
1992-1994 - Art Institute of Ft. Lauderdale, FL
Studied Advertising Design
Associate of Art & Science Degree
1990-1992 - Marchman Vocational Center, New Port Richey, FL
Studied Commercial Art
Vocational Certificate
GPA Member of Vocational Industrial Clubs of America (VICA)
Overall Skills
Graphic Design
Adobe CC: Acrobat · Illustrator · InDesign · Photoshop · Lightroom
Audio/Video
Adobe Premiere · FruityLoops · Sony ACID · Sony SoundForge · Streaming
Office Communications
Outlook · PowerPoint · Word · Excel · SharePoint
Web
Adobe Dreamweaver CC · WordPress · DotNetNuke · Sitecore · Yext · Bootstrap · HTML5 · DHTML · CSS · jQuery · XML · SEO
Email
Email Management · Email Marketing · Engage+ · Mail Chimp · Constant Contact · HTML Emails · Email Design · Email Deployment
Project Management
Basecamp · Asana · SharePoint
Past Projects
Tampa Bay Water - (State Agency)
Created public website and intranet for the regions drinking water supply
Hoyu America
Developed websites for multiple haircare product lines
Hillsborough Community College HCC
Designed their student registration portal
Magic Wok Management, LLC
Designed their corporate brochure and restaurant branch logo for Cajun Cafe
Disney Institute
Email campaign development
Baron Funds
Public website development
Comfort Suites Hotel
Creation of the Orlando branch website
Goldman Sachs
Assisted in the development of the company's corporate website
GunnAllen Financial
Designed and produced the private intranet website for GunnAllen representatives
Lucent Technologies
Promotional event material development and print advertising
Rockefeller Investments
Contributed to the development of their corporate website
Ford, Lincoln, Mercury
Formed new car summaries for use as a web application sales tool
PenPower
Designed and created the corporate brochure used as a power plant recruiting sales tool
Honors & Awards
MarCom Gold Award
Issued by MarCom Marketing and Communication Professionals · Aug 2011
Tampa Bay Water received the Gold MarCom Award for “Go with the Flow,” an educational booklet on water supplies for middle-school students of the Tampa Bay region. The booklet was created for the St. Petersburg Times’ Newspaper in Education initiative to teach local students and their families about the source of our water supplies and how those supplies can be conserved and protected.